- Marketing, SEO
6 Steps for The Best Website Preparation
If you would like to create not just a website or e-commerce store that will join hundreds of thousands websites
that nobody knows about,
you must work about these 6 key steps for having an engaging, "selling" website.
1. Your Target Audience
Define your company's target audience to the following parameters:
- Needs and wishes;
- Motivations and influence;
- Geo position;
- Style of life.
2. Type of Your Business
Discuss your business type through the following criteria:
- Informational business;
- VIP sales;
- Service delivery;
- Offline business customer connection.
3. Selling WOWs
Check your Unique Selling Proposition and brainstorm the ideas you can use on your website to show how great your company is.
4. Competitors Websites
Find at least 3 websites of your competitors, in your region, or worldwide, and write down the WOWs that they are using at their website. Revise and brainstorm what you would like to implement at your website.
5. How to Sell
Define the way customers make a decision about the purchase - rationally, or emotionally. Is it a preplanned buying, or a quick and spontaneous one? Write a list of examples how you can sell your products in a different way: rationally, emotionally and spontaneously.
6. User Actions Algorithm
Make a thorough algorithm of users' behaviour on your website, from the moment the need appeared, till the taking the decision about the purchase.
These 6 steps look easy at first, however, they will give you a clear and well-defined picture how to create your selling system, what type of the website: a landing page, a corporate website, or an e-commerce site you have to create, and what you should emphasize, or eliminate.
Great design and engaging user experience for your website. Desktop, tablet, mobile: everywhere.